Sanofi – Lizipaina Brand Audit
Brand Strategy · FMCG
The situation: Legacy throat-care brand in a crowded shelf, with unclear differentiation and inconsistent in-store execution.
What I did: Structured a full-funnel audit across competition, consumer perceptions, retail presence and messaging, using a simple but rigorous framework.
Outcome: Clear strategic routes (defend, stretch, reposition) with concrete implications for pack, messaging and activation, rather than a generic “brand health” report.